Emirates launches signature series with signed jerseys from football legends
Official Store reopens with exclusive memorabilia display and curated merchandise
DUBAI – Emirates has unveiled its Emirates Signature Series, an exclusive collection of signed football jerseys celebrating sporting excellence and social impact.
The launch highlights the airline’s decade-long partnership with football’s biggest clubs, including Real Madrid, AC Milan, and Arsenal. Each jersey in the collection is authenticated by The Bootroom Collection, ensuring collectors receive a verified piece of football history.
Emirates Signature Series
The Emirates Signature Series features jerseys autographed by football icons and current stars such as Kylian Mbappé, Luka Modrić, Vinícius Júnior, Bukayo Saka, and Declan Rice. Each item is elegantly presented in a custom-designed box, accompanied by a certificate of authenticity and security hologram.
The collection allows enthusiasts to own genuine pieces of footballing excellence while supporting a charitable cause.
Exclusive availability
The jerseys are available exclusively at the newly refurbished Emirates Official Store at Emirates Group Headquarters and through The Bootroom Collection’s official stores in Dubai Mall (near Kidzania) and The Avenues at Atlantis, The Palm.
Plans are underway to extend availability online via the Emirates Official Store and The Bootroom Collection’s websites, broadening access to collectors worldwide.
Proceeds from the Emirates Signature Series will benefit the Emirates Airline Foundation, which provides humanitarian and philanthropic aid for children in 14 projects across nine countries. Additional contributions will go to charitable initiatives supported by each participating football club, demonstrating a collaborative approach to community development.
The Emirates Signature Series launch coincides with the reopening of the airline’s 126-square-metre Official Store, offering a curated selection of merchandise, travel essentials, and aircraft models. A dedicated memorabilia showcase introduces visitors to the unique collection concept. Future expansions of the Signature Series are planned across sailing, cricket, and cycling partnerships.